Persona Based Personalization Web Design & Development

Client: SESCO

  • Content managed by client via database webapps
  • On-site branding and persona workshop led to in-depth motivational insight which informed web look, brand voice, and segment content.
  • Personalized web content is based on visitor interaction with the site, for example, what they click, visit or share via web forms. Visitors control if and what data they want to share.
  • Very strong content focus on being in sync with audience segments
  • Product Solution finder, event module, and CRM handled backend. Ability to sync with any Zapier enabled software.