CASE STUDY:
ECKART, a leading international
manufacturer of special effect pigments, recently partnered with MetalFX®
Technology, to offer a major new metallic program. In order to promote
this breakthrough technology, ECKART needed to develop and deliver an
informative message to designers, agencies, printers & ink partners.
|
|
Integrated Solution :
Program strategy called for the creation and
integration of a number of deliverables, including five-color newsletter
- online and printed, capabilities/ instructional booklet, CD, PowerPoint
Presentation, and advertising campaign. Plans call for the development
of a direct mail database along with the launch of an e-mail newsletter.
IMACOM Design was also an integral part of the first North American
MetalFX® Seminar, held at Great Lakes Integrated. Check out the
MFX
Underwater Ad.
|
